MY JOURNEY

Close-up profile of a young woman with blonde hair, red lipstick, gold earrings, and a gold necklace, looking to the left.

With a passion for transforming a concept into a brand universe that is built to be seen, felt, and remembered, Tori Cataldo is a creative strategist known for her unique and innovative approach to crafting a brand’s identity.

A young woman with dark hair, wearing a beige jacket and blue jeans, sitting on a chair, smiling while adjusting a camera on a tripod in a bright, minimal room.

WHO I’VE WORKED WITH

NARS COSMETICS

SPOILED CHILD

CLAUDIA CROAZZO’S MAISON

ONE ELEVEN SOCIAL STUDIO

WELLNESS WITH CARE

WHAT I’VE DONE

BRAND IDENTITY & STRATEGY

CREATIVE DIRECTIO0N

ART DIRECTION

SHOOT PLANNING

PHOTOGRAPHY & VIDEOGRAPHY

POST-PRODUCTION

GRAPHIC DESIGN

COPY WRITING

Tori holds a Bachelor of Arts in Strategic Communications as a Presidential Scholar from Elon University, where she honed her creative strategy, design, and visual media skills and gained a deep understanding of the principles of branding, photography, and design.

With experience ideating and leading creative strategy for one of the world’s leading color cosmetics brands and working with top production agencies, she brings an editorial, high-fashion eye to everything she does.

As the founder of Daré Vita Studio, she brings a multidisciplinary approach to creative strategy, brand storytelling, and visual production to create work that feels cohesive and impactful. The end result is a brand that looks - but more importantly, feels - intentional, elevated and unmistakably their own.